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description: Insights from intellectual property attorney Pablo Segarra on trademarks, brand ownership, and how founders protect what defines their work.
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# Writing on Ownership, Culture, and Intellectual Property

Essays and insights from Pablo Segarra exploring how law shapes ownership, from trademarks and contracts to the cultural and economic value of names, brands, and creative work.

[![](https://www.segarraip.com/hubfs/art5.png)](https://www.segarraip.com/segarraip-blog/if-i-were-your-trademark-lawyer-in-miami-youre-opening-a-second-location.-heres-the-first-thing-id-check)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Trademark Tips for Expanding Your Business to a Second Location](https://www.segarraip.com/segarraip-blog/if-i-were-your-trademark-lawyer-in-miami-youre-opening-a-second-location.-heres-the-first-thing-id-check)

[![](https://www.segarraip.com/hubfs/art4.png)](https://www.segarraip.com/segarraip-blog/while-everyones-talking-about-tequila-centinelas-u.s.-push-i-pulled-the-paperwork-on-how-it-registers-a-trademark-in-the-usa)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [While Everyone's Talking About Tequila Centinela's U.S. Push, I Pulled the Paperwork on How It Registers a Trademark in the USA](https://www.segarraip.com/segarraip-blog/while-everyones-talking-about-tequila-centinelas-u.s.-push-i-pulled-the-paperwork-on-how-it-registers-a-trademark-in-the-usa)

[![](https://www.segarraip.com/hubfs/art3.png)](https://www.segarraip.com/segarraip-blog/latino-founders-your-next-product-line-might-sit-outside-your-trademark.-what-us-trademark-classifications-mean-when-the-brand-grows)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Navigating Trademark Classes for Growing Latino Apparel Brands](https://www.segarraip.com/segarraip-blog/latino-founders-your-next-product-line-might-sit-outside-your-trademark.-what-us-trademark-classifications-mean-when-the-brand-grows)

[![](https://www.segarraip.com/hubfs/art2.png)](https://www.segarraip.com/segarraip-blog/latino-tech-founders-the-copycat-can-be-bigger-than-you.-what-the-astra-lawsuit-against-openai-says-about-federal-trademark-registration)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Trademark Protection: Key Lessons from TradeSun's Lawsuit Against OpenAI](https://www.segarraip.com/segarraip-blog/latino-tech-founders-the-copycat-can-be-bigger-than-you.-what-the-astra-lawsuit-against-openai-says-about-federal-trademark-registration)

[![](https://www.segarraip.com/hubfs/art1.png)](https://www.segarraip.com/segarraip-blog/what-can-be-trademarked-día-de-muertos-is-now-a-registered-trademark-for-table-runners)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Trademarking Día de Muertos: What It Means for Latino Businesses](https://www.segarraip.com/segarraip-blog/what-can-be-trademarked-día-de-muertos-is-now-a-registered-trademark-for-table-runners)

[![](https://www.segarraip.com/hubfs/download-2.png)](https://www.segarraip.com/segarraip-blog/vicblends-raised-7-million-before-selling-a-single-jar.-investors-will-ask-who-owns-the-name)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [VicBlends Raises $7M Pre-Revenue: The Importance of Trademark Ownership](https://www.segarraip.com/segarraip-blog/vicblends-raised-7-million-before-selling-a-single-jar.-investors-will-ask-who-owns-the-name)

[![](https://www.segarraip.com/hubfs/download-3.png)](https://www.segarraip.com/segarraip-blog/menace-x-umbro-x-wss-drops-today.-i-pulled-steven-menas-trademark-paperwork)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Navigating Trademarks: Insights from the MENACE x Umbro x WSS Collaboration](https://www.segarraip.com/segarraip-blog/menace-x-umbro-x-wss-drops-today.-i-pulled-steven-menas-trademark-paperwork)

[![](https://www.segarraip.com/hubfs/download-4.png)](https://www.segarraip.com/segarraip-blog/if-i-were-your-trademark-attorney-an-offer-to-buy-your-agency-just-landed)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Ensuring Ownership Before Selling Your Creative Agency](https://www.segarraip.com/segarraip-blog/if-i-were-your-trademark-attorney-an-offer-to-buy-your-agency-just-landed)

[![](https://www.segarraip.com/hubfs/download-1.png)](https://www.segarraip.com/segarraip-blog/guillermos-salsa-hits-kroger-today.-the-name-on-the-tub-is-the-asset-to-watch)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Guillermo's Salsa Hits Kroger Shelves Nationwide Today](https://www.segarraip.com/segarraip-blog/guillermos-salsa-hits-kroger-today.-the-name-on-the-tub-is-the-asset-to-watch)

[![](https://www.segarraip.com/hubfs/carnitas.png)](https://www.segarraip.com/segarraip-blog/michoacán-just-registered-its-carnitas-in-the-u.s.-heres-what-that-seal-does-and-doesnt-own)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Carnitas Michoacán Secures U.S. Certification Mark: What It Means](https://www.segarraip.com/segarraip-blog/michoacán-just-registered-its-carnitas-in-the-u.s.-heres-what-that-seal-does-and-doesnt-own)

[![](https://www.segarraip.com/hubfs/blogcongress.png)](https://www.segarraip.com/segarraip-blog/congress-grilled-the-uspto-for-an-afternoon.-heres-what-it-means-for-software-founders-waiting-on-a-trademark)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Congress Grills USPTO on AI and Fees: Key Takeaways for Software Founders](https://www.segarraip.com/segarraip-blog/congress-grilled-the-uspto-for-an-afternoon.-heres-what-it-means-for-software-founders-waiting-on-a-trademark)

[![](https://www.segarraip.com/hubfs/segarraip-4.png)](https://www.segarraip.com/segarraip-blog/outgrowing-your-name-what-gambling-com-group-s-rebrand-to-grandstand-teaches-scaling-brands)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Rebranding for Growth: Lessons from Gambling.com to Grandstand Transition](https://www.segarraip.com/segarraip-blog/outgrowing-your-name-what-gambling-com-group-s-rebrand-to-grandstand-teaches-scaling-brands)

[![](https://www.segarraip.com/hubfs/segarraip-3.png)](https://www.segarraip.com/segarraip-blog/the-stage-is-rented-the-name-is-owned-what-youtube-s-coachella-deal-teaches-creators)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [YouTube's Coachella Deal: Lessons in Ownership for Creators](https://www.segarraip.com/segarraip-blog/the-stage-is-rented-the-name-is-owned-what-youtube-s-coachella-deal-teaches-creators)

[![](https://www.segarraip.com/hubfs/segarraip-2.png)](https://www.segarraip.com/segarraip-blog/who-narrates-your-show-what-youtube-s-podcast-lineup-and-voice-detection-mean-for-podcasters)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Who Controls Your Podcast's Identity? YouTube's New Features Explained](https://www.segarraip.com/segarraip-blog/who-narrates-your-show-what-youtube-s-podcast-lineup-and-voice-detection-mean-for-podcasters)

[![](https://www.segarraip.com/hubfs/segarraip-1.png)](https://www.segarraip.com/segarraip-blog/you-don-t-own-a-word-you-own-a-lane-what-meta-s-muse-deal-teaches-founders-about-product-names)

### [Meta's Muse Deal: Lessons on Naming and Trademark Coexistence for Founders](https://www.segarraip.com/segarraip-blog/you-don-t-own-a-word-you-own-a-lane-what-meta-s-muse-deal-teaches-founders-about-product-names)

[![](https://www.segarraip.com/hubfs/segarraip-5-1.png)](https://www.segarraip.com/segarraip-blog/control-is-ownership-what-the-big-league-chew-ruling-teaches-every-brand-that-licenses-its-name)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Control Is Ownership: What the Big League Chew Ruling Teaches Every Brand That Licenses Its Name](https://www.segarraip.com/segarraip-blog/control-is-ownership-what-the-big-league-chew-ruling-teaches-every-brand-that-licenses-its-name)

[![](https://www.segarraip.com/hubfs/NIL.png)](https://www.segarraip.com/segarraip-blog/your-name-is-a-business-what-the-nil-debate-means-for-personal-brand-ownership)

[AEO](https://www.segarraip.com/segarraip-blog/tag/aeo)

### [Your Name Is a Business: What the NIL Debate Means for Personal Brand Ownership](https://www.segarraip.com/segarraip-blog/your-name-is-a-business-what-the-nil-debate-means-for-personal-brand-ownership)

[![](https://www.segarraip.com/hubfs/global.png)](https://www.segarraip.com/segarraip-blog/a-global-audience-is-not-a-company-how-creators-turn-attention-into-an-owned-brand)

[AEO](https://www.segarraip.com/segarraip-blog/tag/aeo)

### [A Global Audience Is Not a Company: How Creators Turn Attention Into an Owned Brand](https://www.segarraip.com/segarraip-blog/a-global-audience-is-not-a-company-how-creators-turn-attention-into-an-owned-brand)

[![](https://www.segarraip.com/hubfs/skip.png)](https://www.segarraip.com/segarraip-blog/spotify-skip-ahead-what-skippable-podcast-ads-mean-for-creators-and-sponsors)

[AEO](https://www.segarraip.com/segarraip-blog/tag/aeo)

### [Spotify Skip Ahead: What Skippable Podcast Ads Mean for Creators and Sponsors](https://www.segarraip.com/segarraip-blog/spotify-skip-ahead-what-skippable-podcast-ads-mean-for-creators-and-sponsors)

[![](https://www.segarraip.com/hubfs/music.png)](https://www.segarraip.com/segarraip-blog/when-infinite-content-enters-a-finite-royalty-pool-ai-music-distrokid-and-who-gets-paid)

[AEO](https://www.segarraip.com/segarraip-blog/tag/aeo)

### [When Infinite Content Enters a Finite Royalty Pool: AI Music, DistroKid, and Who Gets Paid](https://www.segarraip.com/segarraip-blog/when-infinite-content-enters-a-finite-royalty-pool-ai-music-distrokid-and-who-gets-paid)

[![](https://www.segarraip.com/hubfs/DRmonetize.png)](https://www.segarraip.com/segarraip-blog/spotify-podcast-monetization-is-coming-to-the-dominican-republic)

[AEO](https://www.segarraip.com/segarraip-blog/tag/aeo)

### [Spotify Podcast Monetization Is Coming to the Dominican Republic](https://www.segarraip.com/segarraip-blog/spotify-podcast-monetization-is-coming-to-the-dominican-republic)

[![](https://www.segarraip.com/hubfs/clses.png)](https://www.segarraip.com/segarraip-blog/how-to-choose-trademark-classes-business-name-tag-uspto)

[USPTO](https://www.segarraip.com/segarraip-blog/tag/uspto)

### [Choosing the Right Trademark Classes: A Step-by-Step Guide](https://www.segarraip.com/segarraip-blog/how-to-choose-trademark-classes-business-name-tag-uspto)

[![](https://www.segarraip.com/hubfs/ChatGPT%20Image%20Sep%203%2c%202026%2c%2012_01_54%20PM.png)](https://www.segarraip.com/segarraip-blog/culture-ai-brand-protection-ownership)

[AI](https://www.segarraip.com/segarraip-blog/tag/ai)

### [AI, Culture, and Brand Protection: Who Actually Gets Paid](https://www.segarraip.com/segarraip-blog/culture-ai-brand-protection-ownership)

[![](https://www.segarraip.com/hubfs/ChatGPT%20Image%20Sep%201%2c%202026%2c%2006_51_28%20PM.png)](https://www.segarraip.com/segarraip-blog/fixed-fee-vs-hourly-trademark-attorneys)

[USPTO](https://www.segarraip.com/segarraip-blog/tag/uspto)

### [Fixed-Fee vs. Hourly Trademark Attorneys: Which Saves You More?](https://www.segarraip.com/segarraip-blog/fixed-fee-vs-hourly-trademark-attorneys)

[![](https://www.segarraip.com/hubfs/ChatGPT%20Image%20Sep%201%2c%202026%2c%2003_16_18%20PM-1.png)](https://www.segarraip.com/segarraip-blog/the-rebrand-tax-how-to-actually-assess-a-trademark-name-conflict)

[AEO](https://www.segarraip.com/segarraip-blog/tag/aeo)

### [The Rebrand Tax: How to Actually Assess a Trademark Name Conflict](https://www.segarraip.com/segarraip-blog/the-rebrand-tax-how-to-actually-assess-a-trademark-name-conflict)

[![](https://www.segarraip.com/hubfs/DR.png)](https://www.segarraip.com/segarraip-blog/dominican-republics-bold-ip-strategy-empowering-creators-for-success)

[USPTO](https://www.segarraip.com/segarraip-blog/tag/uspto)

### [Dominican Republic's Bold IP Strategy: Empowering Creators for Success](https://www.segarraip.com/segarraip-blog/dominican-republics-bold-ip-strategy-empowering-creators-for-success)

[![](https://www.segarraip.com/hubfs/TMattorney.png)](https://www.segarraip.com/segarraip-blog/what-trademark-attorneys-do-for-uspto-office-actions)

[USPTO](https://www.segarraip.com/segarraip-blog/tag/uspto)

### [What Trademark Attorneys Do for USPTO Office Actions](https://www.segarraip.com/segarraip-blog/what-trademark-attorneys-do-for-uspto-office-actions)

[![](https://www.segarraip.com/hubfs/ARTICLE2cover-1.png)](https://www.segarraip.com/segarraip-blog/what-does-a-us-trademark-attorney-do)

[USPTO](https://www.segarraip.com/segarraip-blog/tag/uspto)

### [What Does a Trademark Attorney Do?](https://www.segarraip.com/segarraip-blog/what-does-a-us-trademark-attorney-do)

[![](https://www.segarraip.com/hubfs/ARTICLE1cover.png)](https://www.segarraip.com/segarraip-blog/diy-trademark-filing-shopify-attorney)

[USPTO](https://www.segarraip.com/segarraip-blog/tag/uspto)

### [DIY Trademark Filing vs. Trademark Attorney for Shopify](https://www.segarraip.com/segarraip-blog/diy-trademark-filing-shopify-attorney)

[![](https://www.segarraip.com/hubfs/2026how.png)](https://www.segarraip.com/segarraip-blog/how-to-choose-a-u.s.-trademark-attorney-in-2026)

[USPTO](https://www.segarraip.com/segarraip-blog/tag/uspto)

### [How to Choose a U.S. Trademark Attorney in 2026](https://www.segarraip.com/segarraip-blog/how-to-choose-a-u.s.-trademark-attorney-in-2026)

[![](https://www.segarraip.com/hubfs/ChatGPT%20Image%20Aug%207%2c%202026%2c%2007_44_11%20PM.png)](https://www.segarraip.com/segarraip-blog/trademark-attorney-vs-legalzoom)

[USPTO](https://www.segarraip.com/segarraip-blog/tag/uspto)

### [Trademark Attorney vs. LegalZoom: What's the Real Difference?](https://www.segarraip.com/segarraip-blog/trademark-attorney-vs-legalzoom)

[![](https://www.segarraip.com/hubfs/worthit.png)](https://www.segarraip.com/segarraip-blog/trademark-attorney-for-ecommerce-brands)

[USPTO](https://www.segarraip.com/segarraip-blog/tag/uspto)

### [Is a Trademark Attorney Worth It for an E-commerce or Shopify Brand?](https://www.segarraip.com/segarraip-blog/trademark-attorney-for-ecommerce-brands)

[![](https://www.segarraip.com/hubfs/howmuch.png)](https://www.segarraip.com/segarraip-blog/trademark-attorney-cost)

[USPTO](https://www.segarraip.com/segarraip-blog/tag/uspto)

### [How Much Does a Trademark Attorney Cost for a Small Business?](https://www.segarraip.com/segarraip-blog/trademark-attorney-cost)

[![](https://www.segarraip.com/hubfs/fileyourself.png)](https://www.segarraip.com/segarraip-blog/do-i-need-a-trademark-attorney)

[USPTO](https://www.segarraip.com/segarraip-blog/tag/uspto)

### [Do I Need a Trademark Attorney, or Can I File It Myself?](https://www.segarraip.com/segarraip-blog/do-i-need-a-trademark-attorney)

[![](https://www.segarraip.com/hubfs/HOWTOCHOOSETMATORNEY.png)](https://www.segarraip.com/segarraip-blog/how-to-choose-a-trademark-attorney)

[USPTO](https://www.segarraip.com/segarraip-blog/tag/uspto)

### [How to Choose a Trademark Attorney for Your Small Business](https://www.segarraip.com/segarraip-blog/how-to-choose-a-trademark-attorney)

[![](https://www.segarraip.com/hubfs/metaX.png)](https://www.segarraip.com/segarraip-blog/why-meta-and-twitters-rebrands-failed-lessons-for-your-agency)

[Brands](https://www.segarraip.com/segarraip-blog/tag/brands)

### [Why Meta and Twitter's Rebrands Failed: Lessons for Your Agency](https://www.segarraip.com/segarraip-blog/why-meta-and-twitters-rebrands-failed-lessons-for-your-agency)

[![](https://www.segarraip.com/hubfs/pabloblog6OA.png)](https://www.segarraip.com/segarraip-blog/trademark-office-action-material-alteration)

[Office Action](https://www.segarraip.com/segarraip-blog/tag/office-action)

### [The USPTO Says Your Trademark Amendment Is a Material Alteration. Here's What That Means.](https://www.segarraip.com/segarraip-blog/trademark-office-action-material-alteration)

[![](https://www.segarraip.com/hubfs/pabloblog5OA.png)](https://www.segarraip.com/segarraip-blog/trademark-office-action-us-counsel-required)

[Office Action](https://www.segarraip.com/segarraip-blog/tag/office-action)

### [The USPTO Says You Need a U.S. Attorney. Here's Why — and What to Do Next.](https://www.segarraip.com/segarraip-blog/trademark-office-action-us-counsel-required)

[![](https://www.segarraip.com/hubfs/pabloblog4OA2.png)](https://www.segarraip.com/segarraip-blog/trademark-office-action-drawing-mark-description)

[Office Action](https://www.segarraip.com/segarraip-blog/tag/office-action)

### [Your Trademark Office Action Is About the Drawing or Mark Description. Here's What That Means.](https://www.segarraip.com/segarraip-blog/trademark-office-action-drawing-mark-description)

[![](https://www.segarraip.com/hubfs/pabloblog3OA.png)](https://www.segarraip.com/segarraip-blog/trademark-office-action-disclaimer-required)

[Office Action](https://www.segarraip.com/segarraip-blog/tag/office-action)

### [The USPTO Says You Need a Trademark Disclaimer. What Does That Actually Mean?](https://www.segarraip.com/segarraip-blog/trademark-office-action-disclaimer-required)

[![](https://www.segarraip.com/hubfs/pabloblog2OA.png)](https://www.segarraip.com/segarraip-blog/trademark-office-action-specimen-rejection)

[Office Action](https://www.segarraip.com/segarraip-blog/tag/office-action)

### [The USPTO Rejected Your Trademark Specimen. Here's Why — and How to Fix It.](https://www.segarraip.com/segarraip-blog/trademark-office-action-specimen-rejection)

[![](https://www.segarraip.com/hubfs/pabloblog1OA.png)](https://www.segarraip.com/segarraip-blog/trademark-office-action-identification-of-goods-services)

[Office Action](https://www.segarraip.com/segarraip-blog/tag/office-action)

### [Your Trademark Office Action Says Your Goods & Services Are Too Vague. Here's What That Means — and How to Fix It.](https://www.segarraip.com/segarraip-blog/trademark-office-action-identification-of-goods-services)

[![](https://www.segarraip.com/hubfs/OwnYourAuthenticVoice.Linkedin%20(1200%20x%20628%20px).png)](https://www.segarraip.com/segarraip-blog/federal-trademark-registration-rebrand-clearance)

[Brands](https://www.segarraip.com/segarraip-blog/tag/brands)

### [Why a Rebrand Fails Federal Trademark Registration](https://www.segarraip.com/segarraip-blog/federal-trademark-registration-rebrand-clearance)

[![](https://www.segarraip.com/hubfs/OwnYourAuthenticVoice.Linkedin%20(1).png)](https://www.segarraip.com/segarraip-blog/how-to-protect-a-business-name)

[Brands](https://www.segarraip.com/segarraip-blog/tag/brands)

### [How to Protect a Business Name Before You Launch It](https://www.segarraip.com/segarraip-blog/how-to-protect-a-business-name)

[![](https://www.segarraip.com/hubfs/FINAL.OwnYourAuthenticVoice.Linkedin%20(1200%20x%20628%20px)-2.png)](https://www.segarraip.com/segarraip-blog/how-to-trademark-a-logo-branding-agencies)

[Brands](https://www.segarraip.com/segarraip-blog/tag/brands)

### [How to Trademark a Logo Your Agency Just Designed](https://www.segarraip.com/segarraip-blog/how-to-trademark-a-logo-branding-agencies)

[![How to Trademark Your AI Startup's Name: Essential Tips for Founders](https://www.segarraip.com/hubfs/techweek1.png)](https://www.segarraip.com/segarraip-blog/how-to-trademark-your-ai-startups-name-essential-tips-for-founders)

[AI](https://www.segarraip.com/segarraip-blog/tag/ai)

### [How to Trademark Your AI Startup's Name: Essential Tips for Founders](https://www.segarraip.com/segarraip-blog/how-to-trademark-your-ai-startups-name-essential-tips-for-founders)

[![](https://tmcms-docs.uspto.gov/cases/99784977/mark/large.png)](https://www.segarraip.com/segarraip-blog/what-can-be-trademarked-taylor-swifts-voice-reveals-it-all)

[AI](https://www.segarraip.com/segarraip-blog/tag/ai)

### [What Can Be Trademarked: Taylor Swift's Voice Reveals It All](https://www.segarraip.com/segarraip-blog/what-can-be-trademarked-taylor-swifts-voice-reveals-it-all)

[![](https://www.segarraip.com/hubfs/owdy1-4.png)](https://www.segarraip.com/segarraip-blog/the-trademark-registration-process-explained-from-search-to-certificate)

### [The Trademark Registration Process Explained: From Search to Certificate](https://www.segarraip.com/segarraip-blog/the-trademark-registration-process-explained-from-search-to-certificate)

[![](https://www.segarraip.com/hubfs/Thumbnail.png)](https://www.segarraip.com/segarraip-blog/do-you-need-a-trademark-attorney-honest-answer)

### [Do You Need a Trademark Attorney? (Honest Answer)](https://www.segarraip.com/segarraip-blog/do-you-need-a-trademark-attorney-honest-answer)

[![](https://www.segarraip.com/hubfs/owdy1-3.png)](https://www.segarraip.com/segarraip-blog/how-to-trademark-a-logo-step-by-step-guide)

### [How to Trademark a Logo: Step-by-Step Guide](https://www.segarraip.com/segarraip-blog/how-to-trademark-a-logo-step-by-step-guide)

[![](https://www.segarraip.com/hubfs/owdy1-2.png)](https://www.segarraip.com/segarraip-blog/you-formed-an-llc-that-does-not-protect-your-brand.-heres-what-does)

### [You Formed an LLC — That Does Not Protect Your Brand. Here's What Does.](https://www.segarraip.com/segarraip-blog/you-formed-an-llc-that-does-not-protect-your-brand.-heres-what-does)

[![](https://www.segarraip.com/hubfs/owdy1-1.png)](https://www.segarraip.com/segarraip-blog/trademark-vs.-copyright-vs.-patent-what-every-business-owner-actually-needs)

### [Trademark vs. Copyright vs. Patent: What Every Business Owner Actually Needs](https://www.segarraip.com/segarraip-blog/trademark-vs.-copyright-vs.-patent-what-every-business-owner-actually-needs)

[![](https://www.segarraip.com/hubfs/owdy1.png)](https://www.segarraip.com/segarraip-blog/how-to-trademark-a-name-the-complete-guide-for-entrepreneurs)

### [How to Trademark a Name: The Complete Guide for Entrepreneurs](https://www.segarraip.com/segarraip-blog/how-to-trademark-a-name-the-complete-guide-for-entrepreneurs)

[![](https://www.segarraip.com/hubfs/Thumbnail.png)](https://www.segarraip.com/segarraip-blog/should-i-trademark-my-business-name-my-logo-or-both)

### [Should I Trademark My Business Name, My Logo, or Both?](https://www.segarraip.com/segarraip-blog/should-i-trademark-my-business-name-my-logo-or-both)

[![](https://www.segarraip.com/hubfs/namebrand%20(2).png)](https://www.segarraip.com/segarraip-blog/how-do-you-actually-check-if-a-trademark-name-is-available)

### [How Do You Actually Check If a Trademark Name Is Available?](https://www.segarraip.com/segarraip-blog/how-do-you-actually-check-if-a-trademark-name-is-available)

[![](https://www.segarraip.com/hubfs/Thumbnail.png)](https://www.segarraip.com/segarraip-blog/how-long-does-trademark-registration-really-take)

### [How Long Does Trademark Registration Really Take?](https://www.segarraip.com/segarraip-blog/how-long-does-trademark-registration-really-take)

[![](https://www.segarraip.com/hubfs/namebrand%20(1).png)](https://www.segarraip.com/segarraip-blog/i-filed-my-trademark.-what-happens-next)

### [I Filed My Trademark. What Happens Next?](https://www.segarraip.com/segarraip-blog/i-filed-my-trademark.-what-happens-next)

[![](https://www.segarraip.com/hubfs/Thumbnail.png)](https://www.segarraip.com/segarraip-blog/what-are-trademark-classes-and-how-do-i-pick-the-right-one)

### [What Are Trademark Classes and How Do I Pick the Right One?](https://www.segarraip.com/segarraip-blog/what-are-trademark-classes-and-how-do-i-pick-the-right-one)

[![](https://www.segarraip.com/hubfs/namebrand.png)](https://www.segarraip.com/segarraip-blog/can-i-use-my-brand-name-before-the-trademark-is-approved)

### [Can I Use My Brand Name Before the Trademark Is Approved?](https://www.segarraip.com/segarraip-blog/can-i-use-my-brand-name-before-the-trademark-is-approved)

[![WWF Logo](https://www.segarraip.com/hubfs/FINAL.OwnYourAuthenticVoice.Linkedin%20(1200%20x%20628%20px)-1.png)](https://www.segarraip.com/segarraip-blog/lets-talk-about-the-wwf-logo)

[WWF](https://www.segarraip.com/segarraip-blog/tag/wwf)

### [LETS. TALK. ABOUT.         THE. WWF. LOGO.](https://www.segarraip.com/segarraip-blog/lets-talk-about-the-wwf-logo)

[![](https://www.segarraip.com/hubfs/AI-Generated%20Media/Images/Las%20Vegas%20Showgirl%20with%20Feathered%20Headdress%20at%20Night.png)](https://www.segarraip.com/segarraip-blog/how-strong-is-your-brand-name-taylor-swift-just-got-a-lesson-from-the-uspto)

[music](https://www.segarraip.com/segarraip-blog/tag/music)

### [How Strong Is Your Brand Name? Taylor Swift Just Got a Lesson From the USPTO](https://www.segarraip.com/segarraip-blog/how-strong-is-your-brand-name-taylor-swift-just-got-a-lesson-from-the-uspto)

[![](https://www.segarraip.com/hubfs/AI-Generated%20Media/Images/Urban%20Studio%20Producer%20View.png)](https://www.segarraip.com/segarraip-blog/your-logo-your-beat-your-brand-what-urban-creatives-actually-need-to-trademark)

[AI](https://www.segarraip.com/segarraip-blog/tag/ai)

### [Your Logo, Your Beat, Your Brand — What Urban Creatives Actually Need to Trademark](https://www.segarraip.com/segarraip-blog/your-logo-your-beat-your-brand-what-urban-creatives-actually-need-to-trademark)

[![GrantHill](https://www.segarraip.com/hubfs/Own.GH.png)](https://www.segarraip.com/segarraip-blog/revisionist-culture-how-the-timeline-is-rewriting-grant-hill-fila-and-jay-z)

[Jayz](https://www.segarraip.com/segarraip-blog/tag/jayz)

### [Revisionist Culture: How the Timeline Is Rewriting Grant Hill, FILA, and Jay-Z](https://www.segarraip.com/segarraip-blog/revisionist-culture-how-the-timeline-is-rewriting-grant-hill-fila-and-jay-z)

[![Own What Defines You](https://www.segarraip.com/hubfs/OwnYourAuthenticVoice.Linkedin%20(1).png)](https://www.segarraip.com/segarraip-blog/the-ownership-gap-culture-runs-the-market-ownership-runs-the-outcome)

### [The Ownership Gap: Culture Runs the Market. Ownership Runs the Outcome.](https://www.segarraip.com/segarraip-blog/the-ownership-gap-culture-runs-the-market-ownership-runs-the-outcome)

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