---
title: | weekly
description: weekly | Insights from intellectual property attorney Pablo Segarra on trademarks, brand ownership, and how founders protect what defines their work.
---

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- [Trademark Services](https://www.segarraip.com/trademark-services)
- About
  
  Show submenu for About 
  
    - [About Pablo](https://www.segarraip.com/about-pablo-segarra)
    - [Speaking](https://www.segarraip.com/speaking)
- Resources
  
  Show submenu for Resources 
  
    - [Ultimate Trademark Guide](https://www.segarraip.com/trademark-registration-guide)
    - [BLOG](https://www.segarraip.com/writing)
- [Contact](https://www.segarraip.com/contact)
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# Writing on Ownership, Culture, and Intellectual Property

Essays and insights from Pablo Segarra exploring how law shapes ownership, from trademarks and contracts to the cultural and economic value of names, brands, and creative work.

[![](https://www.segarraip.com/hubfs/art5.png)](https://www.segarraip.com/segarraip-blog/if-i-were-your-trademark-lawyer-in-miami-youre-opening-a-second-location.-heres-the-first-thing-id-check)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Trademark Tips for Expanding Your Business to a Second Location](https://www.segarraip.com/segarraip-blog/if-i-were-your-trademark-lawyer-in-miami-youre-opening-a-second-location.-heres-the-first-thing-id-check)

[![](https://www.segarraip.com/hubfs/art4.png)](https://www.segarraip.com/segarraip-blog/while-everyones-talking-about-tequila-centinelas-u.s.-push-i-pulled-the-paperwork-on-how-it-registers-a-trademark-in-the-usa)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [While Everyone's Talking About Tequila Centinela's U.S. Push, I Pulled the Paperwork on How It Registers a Trademark in the USA](https://www.segarraip.com/segarraip-blog/while-everyones-talking-about-tequila-centinelas-u.s.-push-i-pulled-the-paperwork-on-how-it-registers-a-trademark-in-the-usa)

[![](https://www.segarraip.com/hubfs/art3.png)](https://www.segarraip.com/segarraip-blog/latino-founders-your-next-product-line-might-sit-outside-your-trademark.-what-us-trademark-classifications-mean-when-the-brand-grows)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Navigating Trademark Classes for Growing Latino Apparel Brands](https://www.segarraip.com/segarraip-blog/latino-founders-your-next-product-line-might-sit-outside-your-trademark.-what-us-trademark-classifications-mean-when-the-brand-grows)

[![](https://www.segarraip.com/hubfs/art2.png)](https://www.segarraip.com/segarraip-blog/latino-tech-founders-the-copycat-can-be-bigger-than-you.-what-the-astra-lawsuit-against-openai-says-about-federal-trademark-registration)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Trademark Protection: Key Lessons from TradeSun's Lawsuit Against OpenAI](https://www.segarraip.com/segarraip-blog/latino-tech-founders-the-copycat-can-be-bigger-than-you.-what-the-astra-lawsuit-against-openai-says-about-federal-trademark-registration)

[![](https://www.segarraip.com/hubfs/art1.png)](https://www.segarraip.com/segarraip-blog/what-can-be-trademarked-día-de-muertos-is-now-a-registered-trademark-for-table-runners)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Trademarking Día de Muertos: What It Means for Latino Businesses](https://www.segarraip.com/segarraip-blog/what-can-be-trademarked-día-de-muertos-is-now-a-registered-trademark-for-table-runners)

[![](https://www.segarraip.com/hubfs/download-2.png)](https://www.segarraip.com/segarraip-blog/vicblends-raised-7-million-before-selling-a-single-jar.-investors-will-ask-who-owns-the-name)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [VicBlends Raises $7M Pre-Revenue: The Importance of Trademark Ownership](https://www.segarraip.com/segarraip-blog/vicblends-raised-7-million-before-selling-a-single-jar.-investors-will-ask-who-owns-the-name)

[![](https://www.segarraip.com/hubfs/download-3.png)](https://www.segarraip.com/segarraip-blog/menace-x-umbro-x-wss-drops-today.-i-pulled-steven-menas-trademark-paperwork)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Navigating Trademarks: Insights from the MENACE x Umbro x WSS Collaboration](https://www.segarraip.com/segarraip-blog/menace-x-umbro-x-wss-drops-today.-i-pulled-steven-menas-trademark-paperwork)

[![](https://www.segarraip.com/hubfs/download-4.png)](https://www.segarraip.com/segarraip-blog/if-i-were-your-trademark-attorney-an-offer-to-buy-your-agency-just-landed)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Ensuring Ownership Before Selling Your Creative Agency](https://www.segarraip.com/segarraip-blog/if-i-were-your-trademark-attorney-an-offer-to-buy-your-agency-just-landed)

[![](https://www.segarraip.com/hubfs/download-1.png)](https://www.segarraip.com/segarraip-blog/guillermos-salsa-hits-kroger-today.-the-name-on-the-tub-is-the-asset-to-watch)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Guillermo's Salsa Hits Kroger Shelves Nationwide Today](https://www.segarraip.com/segarraip-blog/guillermos-salsa-hits-kroger-today.-the-name-on-the-tub-is-the-asset-to-watch)

[![](https://www.segarraip.com/hubfs/carnitas.png)](https://www.segarraip.com/segarraip-blog/michoacán-just-registered-its-carnitas-in-the-u.s.-heres-what-that-seal-does-and-doesnt-own)

[weekly](https://www.segarraip.com/segarraip-blog/tag/weekly)

### [Carnitas Michoacán Secures U.S. Certification Mark: What It Means](https://www.segarraip.com/segarraip-blog/michoacán-just-registered-its-carnitas-in-the-u.s.-heres-what-that-seal-does-and-doesnt-own)

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